I am the owner and Director of Training for Connext Nation. I love to help people "connect to their next referral. I have been known as the expert in networking, but really prefer the nickname of "Networking Guru." Get your passport out for entry into Connext Nation!
Tuesday, October 18, 2011
Where, Oh Where Has My Name Tag Gone?
Name tags are important in the world of networking. Scott Ginsberg says it best, so I need to say nothing further.
When students of the Connext Nation course graduate, they receive a name tag with their name and company name in big letters, plus our c/n logo in the bottom corner.
Students from the previous course were offered have name tags that reflected the name of that course. Many of those grads want updated name tags because they are proud of being a member of the CN community no matter which course they took.
So in May, I asked all who wanted name tags to order. Many did. I had about 7 that I needed to send out via the mail, as I wasn't going to see these grads very soon. They were all mailed at the same time, in padded envelopes, with my return address on them.
Fast forward to a couple weeks ago. We are now again about to order name tags for our newest grads. I sent an email out to the community letting those who didn't order before know that they had a second chance now.
Then it happened. I started getting emails saying, "When am I going to get my name tag from before?" Sure enough, all seven that I mailed never made it. I dug out my receipt, thinking that even though they weren't insured that maybe they could be found, thinking they were in some mail sack someplace.
What do you think the answer was? You got it. "Can't do anything."
Of course, I will replace those name tags, but I am out $70 plus mailing expenses.
So you wonder why the post office is failing?????
As an aside several weeks before the name tag caper, we received one of those nice letters from the state of Ohio, saying that we had never paid our income tax for 2010. Of course it had been mailed from the very same post office on the due date. Hubby called our CPA and he said, "Oh that's the fifth call like this that I received this week." We thought the state had probably lost it, but now I wonder if this PO has a black hole in its backroom.
Monday, October 17, 2011
Look Out World, Here She Comes!
This week I am going to the So Now (Stone Oak Network of Women) event. I look forward to this monthly opportunity to connect with new and old contacts. This group was started less than one year ago by Jennifer Wenzke, a pink Cadillac Mary Kay representative. Last month close to two hundred women showed up. There are over 100 RSVPs for this week's event.
Why is it so successful?
Two words. Jennifer Wenzke.
I have no doubt as to why she is successful in her own business.
First of all she has the energy of 10 EverReady Bunnies.
Second, she creates excitement and acts excited about all involved with this and believe me there are oh so many details.
Third, she communicates regularly about who is coming to the event and keeps the details of the event in front of us.
Fourth, she encourages attendees to bring guests. It's like you're doing her a favor if you bring one.
Fifth, she delegates and makes the people she delegates to feel special by giving a cute moniker to the task. (I have been tasked with giving a book report each time and she introduces me as "The Happy Booker!"
Sixth, she always has in mind who should meet who and actively takes one person over to another and says, "You two need to meet."
Seventh, she shares funny stories about her "ineptitude" at the beginning of each event. We look forward to what crazy situation Jennifer has gotten herself into this month!
Eighth, she learns from each event, fine-tuning each month to make each succeeding event run more smoothly.
Ninth, she thinks big and set a challenge goal to have 100 women at the event by November (I think) and we did that in September a couple months early.
Ten, she has the event at a nice country club, so the setting is one that engenders success.
There are probably another ten items I could list about Jenn's abilities, but let's just leave this Letterman style. Adopt just some of the above for whatever you do and I am sure you'll garner some pluses in your business.
Which one will you use today?
Monday, August 22, 2011
What's Wrong With This Picture
At a large networking event, a suggestion was made that we all use the directory, that had been produced of the the people in attendance, to give a referral to the person on the list below each of us.
Good in theory, not so good in real life.
For those you who read this blog on a regular basis, you'll probably know why I got a squeamish feeling when I heard the instruction. You see, for me, giving a referral is all about the relationship and how much credibility this person has banked with me. I don't just give referrals willy-nilly, but do develop thoughtful referrals for my good friends.
I realize that others may view this differently.
In the meantime, it probably would make more sense if the instructions were to get to know the person listed after you on the list to set the tone for future referrals.
What's your take?
Monday, July 18, 2011
Getting What You Want
Recently someone asked me, "But how do I find a person who will refer to me on a regular basis?"
I wish I could say, "You just need to kiss the frog and like magic, referrals start hopping your way," but I'd be sugar-coating a process that is long term, both in results and in development.
One way to catch the attention of someone who might be the best source of referrals is to give that person a qualified referral first. You ask, "But how do I do that if I don't really know what they need?"
Take a step back and get to know them better over coffee, lunch, breakfast or drinks. Or all four! If you don't know them well enough to refer them, then guess what? Probably it's comin' right back at ya'.
Once the relationship has evolved to this more seasoned level, then you can begin to listen (or hopefully you've listened all along) for opportunities. It may not be just in the person's business life, but also in their personal life.
One book that I'm recommending that really helped me to open my referral ears is, Money on the Table, Referrals in the Bank by Lee Abraham. It will change the way you listen and will offer you the opportunity to give more qualified referrals. And of course, you can teach these techniques to the very people you want referrals from!
What's your experience with developing these referral sources?
I wish I could say, "You just need to kiss the frog and like magic, referrals start hopping your way," but I'd be sugar-coating a process that is long term, both in results and in development.
One way to catch the attention of someone who might be the best source of referrals is to give that person a qualified referral first. You ask, "But how do I do that if I don't really know what they need?"
Take a step back and get to know them better over coffee, lunch, breakfast or drinks. Or all four! If you don't know them well enough to refer them, then guess what? Probably it's comin' right back at ya'.
Once the relationship has evolved to this more seasoned level, then you can begin to listen (or hopefully you've listened all along) for opportunities. It may not be just in the person's business life, but also in their personal life.
One book that I'm recommending that really helped me to open my referral ears is, Money on the Table, Referrals in the Bank by Lee Abraham. It will change the way you listen and will offer you the opportunity to give more qualified referrals. And of course, you can teach these techniques to the very people you want referrals from!
What's your experience with developing these referral sources?
Saturday, June 25, 2011
The Aqua Velva Slap!
This week one of my networking partners reminded me of how important it is to listen. I was talking with Chad Brogan, American Cellular. As a fellow BNI member I had asked him to meet to help me understand all the details of purchasing an i-Pad. So we spent a couple minutes on that, then he began to tell me about this apparatus that allows people to have just one landline phone number even if they live in two (or more) very separate locations.
That was when I did the dirty deed!
I stopped listening and also said, "I don't have a land line anymore." In my mind I didn't need or want to listen because it didn't affect me.
The old WIFM!
Chad very nicely pointed out that he was talking about it so that perhaps I could send him referrals based on this technology even though I couldn't use it. .....Oh yeah!
Thanks, Chad for the wake up call.
That was when I did the dirty deed!
I stopped listening and also said, "I don't have a land line anymore." In my mind I didn't need or want to listen because it didn't affect me.
The old WIFM!
Chad very nicely pointed out that he was talking about it so that perhaps I could send him referrals based on this technology even though I couldn't use it. .....Oh yeah!
Thanks, Chad for the wake up call.
Monday, June 13, 2011
Goals, What Do They Have to Do With Networking?
The other day, I was cleaning out my notebook that I use to hold all my important membership "stuff" for my BNI chapter. It was getting a little thick and it had that bulging look that meant it was time!
I found an interesting piece of paper. It was a goal sheet that had used to set my target for what I wanted to achieve with my BNI membership in 2010. I remember when I set the revenue goal at $17K, I thought to myself, "That's a pretty big goal."
Well, guess what? At the end of last year, I hit almost $19K in revenue; even more that I thought was a big stretch.
OK, so what's that got to do with networking?
Two things.
1) If I set goals for networking and write them down, my brain will help to make sure I reach the goal.
2) Without networking, i.e. doing one to one meetings with my fellow members, I would not have developed the relationships needed to gain those results.
Pretty simple, but I think most of us don't want to have the chance to fail. (I must admit that it was a thought in my mind when I set the $17K goal.) So not setting goals protects us from failure, but it also helps us to settle for less.
And in my book, that is failure!
I found an interesting piece of paper. It was a goal sheet that had used to set my target for what I wanted to achieve with my BNI membership in 2010. I remember when I set the revenue goal at $17K, I thought to myself, "That's a pretty big goal."
Well, guess what? At the end of last year, I hit almost $19K in revenue; even more that I thought was a big stretch.
OK, so what's that got to do with networking?
Two things.
1) If I set goals for networking and write them down, my brain will help to make sure I reach the goal.
2) Without networking, i.e. doing one to one meetings with my fellow members, I would not have developed the relationships needed to gain those results.
Pretty simple, but I think most of us don't want to have the chance to fail. (I must admit that it was a thought in my mind when I set the $17K goal.) So not setting goals protects us from failure, but it also helps us to settle for less.
And in my book, that is failure!
Sunday, May 15, 2011
Why in the Heck Are You Here???
A couple weeks ago I attended a chamber function and at the end of the formal event, I turned to the person who sat beside me and introduced myself. As far as I know, she was a new person, one that I'd never met before. We chatted briefly and then I suggested that we might get together to get to know each other better.
Smart phones were engaged and we scheduled an appointment for sometime in the next week or so. The day before the appointment I received and email that said, "Unfortunately, I will have to cancel our Tuesday morning meeting. .....I have a full week. I’ll contact you when my schedule lightens up."
Now several weeks have gone by and yes, you guessed it, I have not heard.
So here are a couple questions that I have.
1. Why did this person even bother to attend a chamber function where the idea of the event of to meet people? After all, if one is so busy, it would seem that it would go against logic to go where there are new people top meet which takes time.
2. Why hasn't this person called or email since as she said she would. Now I know, perhaps she is still busy.
It's interesting that when I scheduled the appointment that I had the feeling that it wasn't going to be kept. I can't tell you why, just a gut feeling.
I too had a busy week that week and in fact had several people that had asked for that appointment time, but I put them off to a more distant time slot because my time was already taken.
So here are two requests.
1. Don't schedule an appointment with me unless you plan to keep it. It's OK to tell me no.
2. If you do schedule and all of a sudden your week goes to hell and back, don't wait until the day before to break the appointment. That's just downright rude. (I know there are events such as illness or family issues that may necessitate this, so I'm not entirely rigid.)
There. This has been bothering me. Now what do you think?
Smart phones were engaged and we scheduled an appointment for sometime in the next week or so. The day before the appointment I received and email that said, "Unfortunately, I will have to cancel our Tuesday morning meeting. .....I have a full week. I’ll contact you when my schedule lightens up."
Now several weeks have gone by and yes, you guessed it, I have not heard.
So here are a couple questions that I have.
1. Why did this person even bother to attend a chamber function where the idea of the event of to meet people? After all, if one is so busy, it would seem that it would go against logic to go where there are new people top meet which takes time.
2. Why hasn't this person called or email since as she said she would. Now I know, perhaps she is still busy.
It's interesting that when I scheduled the appointment that I had the feeling that it wasn't going to be kept. I can't tell you why, just a gut feeling.
I too had a busy week that week and in fact had several people that had asked for that appointment time, but I put them off to a more distant time slot because my time was already taken.
So here are two requests.
1. Don't schedule an appointment with me unless you plan to keep it. It's OK to tell me no.
2. If you do schedule and all of a sudden your week goes to hell and back, don't wait until the day before to break the appointment. That's just downright rude. (I know there are events such as illness or family issues that may necessitate this, so I'm not entirely rigid.)
There. This has been bothering me. Now what do you think?
Friday, April 01, 2011
Two Word Poet
A little over a week ago I provided training for BNI in Findlay. Jeff Reichardt, president of Back Pain Solutions of NW Ohio, was in the class that day. He is from the New Vision BNI Chapter in Lima, Ohio.
During the break Jeff told me that he could write a poem for anyone with just a couple words supplied by that person. So I took him up on the offer and gave him "Networking guru."
I wasn't disappointed. At the end of the class, Jeff came to the whiteboard and within a few short minutes had written the poem below.
I don't know about you but I think Jeff is pretty talented.
During the break Jeff told me that he could write a poem for anyone with just a couple words supplied by that person. So I took him up on the offer and gave him "Networking guru."
I wasn't disappointed. At the end of the class, Jeff came to the whiteboard and within a few short minutes had written the poem below.
Networking Guru
I spent some time at MSP (Membership Success Program)
To learn about how to connect
I thought I knew a thing or two
About showing courtesy and respect
But what I learned in 3 short hours
Was more than I ever knew
Thank you, Debby, I learned to much
From my networking guru.
I spent some time at MSP (Membership Success Program)
To learn about how to connect
I thought I knew a thing or two
About showing courtesy and respect
But what I learned in 3 short hours
Was more than I ever knew
Thank you, Debby, I learned to much
From my networking guru.
I don't know about you but I think Jeff is pretty talented.
Friday, March 04, 2011
Picky Eating and Bonding
OK, so here's the deal. I am on the Thin and Healthy Solutions Weight loss Plan and it is really, really working well and it's easy. So I am a little compulsive about what I am putting into my mouth. I had an appointment scheduled today with a fairly new contact, Luigina Boes. In the past we had been at some of the same networking meetings, but always had missed connecting with each other.
Now you have to get the picture.
I was standing at the counter at
Flying Joe Coffee Shop in Perrysburg, OH trying to figure out what to order. I'm supposed to have decaf, which I'm stomaching, but not loving. Additionally, I had just done a quick workout, so I was hot and thirsty. I was asking the barista all kinds of questions about what she thought I could have that was cold, low-fat, no sugar, low calorie and yet tasted good. (I don't want much!) Luigina, basically was doing the same. Right away, we bonded! It was just too funny. She's an exercise nut, and while I can't call myself that yet, I am headed in that direction.
Without even beginning our official chat, we had found our level of commonality. And it was interesting to see how much more we shared with each other in the next hour. We were comfortable with each other.
Finding a common point of interest (or as Scott Ginsberg puts it, CPI) makes for a strong relationship that begs to be developed even further.
Thanks, Luigina, for not thinking I was crazy with all my food questions!
Now you have to get the picture.
I was standing at the counter at
Flying Joe Coffee Shop in Perrysburg, OH trying to figure out what to order. I'm supposed to have decaf, which I'm stomaching, but not loving. Additionally, I had just done a quick workout, so I was hot and thirsty. I was asking the barista all kinds of questions about what she thought I could have that was cold, low-fat, no sugar, low calorie and yet tasted good. (I don't want much!) Luigina, basically was doing the same. Right away, we bonded! It was just too funny. She's an exercise nut, and while I can't call myself that yet, I am headed in that direction.
Without even beginning our official chat, we had found our level of commonality. And it was interesting to see how much more we shared with each other in the next hour. We were comfortable with each other.
Finding a common point of interest (or as Scott Ginsberg puts it, CPI) makes for a strong relationship that begs to be developed even further.
Thanks, Luigina, for not thinking I was crazy with all my food questions!
Wednesday, March 02, 2011
Hope or Fear?
I was having a conversation with my friend, Don Kardux, about the reasons prospects might choose him to help them be more successful. Don owns Business Navigators, a long time, very successful, business consulting company. Don is not your usual stuffy type of consultant, in fact, he couldn't be any farther away from the word stuffy. He also uses a system he developed called Reverse Flow, where business owners listen to what their employees think are the best ways to "makes things better."
Don told me that he thinks business owners choose him because he represents hope. Now, I do think that might be part of the reason, but I do think underlying the hope is a big dose of FEAR!
Don is an expert in the Heating, Cooling and Ventilation industry segment and many of those businesses are family-owned. So here's my theory.
If the first generation is still at the helm, he's afraid that the business won't survive for the next generation.
If the second generation is now in charge, he's (or she's) afraid that he or she will take the business down and then what will everyone think???
Yes, Don does provide hope with his system, but really, fear is what fuels the decision to work with Business Navigators. At least that's my theory and I'm stickin' to it.
Part of a functioning word-of-mouth marketing plan is knowing what it is that makes your prospects choose you. Do you know what it is?
Are you sure?
Don told me that he thinks business owners choose him because he represents hope. Now, I do think that might be part of the reason, but I do think underlying the hope is a big dose of FEAR!
Don is an expert in the Heating, Cooling and Ventilation industry segment and many of those businesses are family-owned. So here's my theory.
If the first generation is still at the helm, he's afraid that the business won't survive for the next generation.
If the second generation is now in charge, he's (or she's) afraid that he or she will take the business down and then what will everyone think???
Yes, Don does provide hope with his system, but really, fear is what fuels the decision to work with Business Navigators. At least that's my theory and I'm stickin' to it.
Part of a functioning word-of-mouth marketing plan is knowing what it is that makes your prospects choose you. Do you know what it is?
Are you sure?
Monday, February 28, 2011
Getting Jumped
Somewhere in my reading in the past couple weeks, I read a wonderful comment by Ivan Misner, Founder and Chairman of BNI. He was at a large networking event and he asked everyone in the audience to raise their hand if they were planning to sell something that evening. Many people did. His next question was telling. He again asked for a show of hands for those who were planning to buy something. I'm sure you get the picture. No one raised their hand.
Hence the conundrum.
Networking vs. selling.
I had this life puzzle happen to me at a recent networking event. The group was large and I wanted to introduce myself to a couple people and reconnect with a couple others.
One person introduced herself to me as if she did not know me. She was one of the networkers that I wanted to reconnect with. OK, maybe I need to let go of my ego and realize that I'm not so memorable to everyone! I did nicely say that I remembered her from a certain event where we had met. Oh by the way, I was the keynote speaker at that event.
So if we measure the relationship here, I wasn't even on her radar screen. There was NO relationship.
But without even the blink of an eye, she looked at me and then asked me to buy from her.
J-u-s-t l-i-k-e t-h-a-t. I was so dumbfounded that I almost couldn't speak.
Since this was networking event, my plan at the beginning of the evening was not to buy but to connect. Also, I do business with people I KNOW, like and trust.
H-m-m-m! I guess her plan was different.
What would you have done in my place?
Hence the conundrum.
Networking vs. selling.
I had this life puzzle happen to me at a recent networking event. The group was large and I wanted to introduce myself to a couple people and reconnect with a couple others.
One person introduced herself to me as if she did not know me. She was one of the networkers that I wanted to reconnect with. OK, maybe I need to let go of my ego and realize that I'm not so memorable to everyone! I did nicely say that I remembered her from a certain event where we had met. Oh by the way, I was the keynote speaker at that event.
So if we measure the relationship here, I wasn't even on her radar screen. There was NO relationship.
But without even the blink of an eye, she looked at me and then asked me to buy from her.
J-u-s-t l-i-k-e t-h-a-t. I was so dumbfounded that I almost couldn't speak.
Since this was networking event, my plan at the beginning of the evening was not to buy but to connect. Also, I do business with people I KNOW, like and trust.
H-m-m-m! I guess her plan was different.
What would you have done in my place?
Monday, January 31, 2011
Why I do What I do
Tom Fishburne, has hit the nail on the head again. His newest blog post is about company mission statements and it cracks me up. Tom bills himself as a marketoonist and his marketoons are great and yet they are even better because of his commentary.
In the Connext Nation, Referral Pursuit course, we help our students to get to the real why of what they do. Knowing that will help them each to have a REAL mission statement as opposed to one loaded with marshmallow fluff.
Read what Tom has to say about this whole mission statement thing here. The fourth paragraph of his post really rang true for me.
What about you?
In the Connext Nation, Referral Pursuit course, we help our students to get to the real why of what they do. Knowing that will help them each to have a REAL mission statement as opposed to one loaded with marshmallow fluff.
Read what Tom has to say about this whole mission statement thing here. The fourth paragraph of his post really rang true for me.
What about you?
Wednesday, January 19, 2011
When Will They Learn?????
OK, I have to vent tonight.
Today I received a phone call from someone I have met briefly twice and each meeting was several years apart. The most recent time was in December when I spoke to a group and this person was in the audience.
You probably know where this is going. This person wanted to invite me to "an event."
When I asked what type of event it was, you guessed it, you smarty pants! It was a direct sales opportunity that he was sure I would be very interested in.
Now I don't know how he would think so, because both times we met the conversation stayed very much on him. He didn't ask me a lot of questions, so at this juncture, he certainly wouldn't have an idea of my wants or needs.
I don't like to malign direct sales companies, because there are some good ones out there, but I do want to pick a bone with the ones who suck people in and tell them that 1) they don't have to sell and 2) they just have to invite "friends" to partake of this wonderful opportunity. I also want to chew the same bone with companies that teach people to recruit using these relationship-less tactics.
There, I feel better.
Today I received a phone call from someone I have met briefly twice and each meeting was several years apart. The most recent time was in December when I spoke to a group and this person was in the audience.
You probably know where this is going. This person wanted to invite me to "an event."
When I asked what type of event it was, you guessed it, you smarty pants! It was a direct sales opportunity that he was sure I would be very interested in.
Now I don't know how he would think so, because both times we met the conversation stayed very much on him. He didn't ask me a lot of questions, so at this juncture, he certainly wouldn't have an idea of my wants or needs.
I don't like to malign direct sales companies, because there are some good ones out there, but I do want to pick a bone with the ones who suck people in and tell them that 1) they don't have to sell and 2) they just have to invite "friends" to partake of this wonderful opportunity. I also want to chew the same bone with companies that teach people to recruit using these relationship-less tactics.
There, I feel better.
Tuesday, January 18, 2011
Was it a Good Lunch?
Recently a friend of mine, Tim Saddoris, asked me about a certain networking venue, Connect4Lunch. He wanted to know what I thought of it.
I told that I could not give him an opinion because I had never taken advantage of them. He said he was going to try it out and get back to me.
Several other people that I know had attended these monthly lunches, where four people are organized to one table in advance. I think each of the four knows who the other three are. I think it is up to the participants to replaces themselves if they can not attend. A couple people who had attended had given a thumbs down review because of boorish, overbearing behavior of another table mate.
But--drum roll, please.
Tim reports great success. He says that he met three other interesting people and he has an appointment with one and is connecting one to another organization. He said, "Overall, it was worth the $10.
If you have attended a Connect4Lunch event in your area, what has been you experience?
I told that I could not give him an opinion because I had never taken advantage of them. He said he was going to try it out and get back to me.
Several other people that I know had attended these monthly lunches, where four people are organized to one table in advance. I think each of the four knows who the other three are. I think it is up to the participants to replaces themselves if they can not attend. A couple people who had attended had given a thumbs down review because of boorish, overbearing behavior of another table mate.
But--drum roll, please.
Tim reports great success. He says that he met three other interesting people and he has an appointment with one and is connecting one to another organization. He said, "Overall, it was worth the $10.
If you have attended a Connect4Lunch event in your area, what has been you experience?
Sunday, January 16, 2011
It's More Than Just an Alumni Association
Recently I was asked to speak to the Owens Community College Alumni Association board. They know they want to be more effective at connecting with alumni when they are at events. Many on the board had the same feeling all of us do when it comes to introducing yourself to strangers, but we worked through that and I gave them some steps to help them feel more comfortable.
I applaud this group, because think about your alumni association. When do they call you? Only when they want money? And how do you feel about that?
If, instead your alumni association acted as a resource hub for all the grads, they would have all kinds of people banging on their door WANTING to pay their dues. As I see it, as a member of an alumni association, you are just a few steps away from your best connection. But if you don't know that connection or don't know how to gain the connection it's unlikely that a link will happen.
Of course the members have to be open to helping each other.
Maybe this is happening out there already, but if so, I'm not aware of it. Well, it is probably happening indirectly though social networking, but not right at the association level.
So, if you have made great connections because of your alumni association please comment and let us know.
I applaud this group, because think about your alumni association. When do they call you? Only when they want money? And how do you feel about that?
If, instead your alumni association acted as a resource hub for all the grads, they would have all kinds of people banging on their door WANTING to pay their dues. As I see it, as a member of an alumni association, you are just a few steps away from your best connection. But if you don't know that connection or don't know how to gain the connection it's unlikely that a link will happen.
Of course the members have to be open to helping each other.
Maybe this is happening out there already, but if so, I'm not aware of it. Well, it is probably happening indirectly though social networking, but not right at the association level.
So, if you have made great connections because of your alumni association please comment and let us know.
Saturday, January 15, 2011
Pass it On!
Word-of-mouth marketing is about getting others to talk about you, not you talking about yourself. When others deliver your message, it is much more powerful and not so boring!
A great example of word-of-mouth marketing going viral in just my little sphere is CardCam, an app that can be downloaded to smart phones. CardCam uses the camera function of the phone to snap a photo of a business card to then instantly put that information into Google contacts. Nice! Sometimes it can be a little quirky, but I'm sure the programmers are working on making it even better. There is a free app, but for most of us we'd need to purchase and download the $12 app.
OK, don't leave yet. You can go get it when you finish reading this.
I first heard about it only two weeks ago at my Thursday morning BNI meeting, when A.J. Motter, AFLAC, told me about it. I immediately downloaded it. I next heard about it one week and one day later when it was brought up at a BNI Director meeting. The meeting actually got derailed for just a minute or two while we talked about it. I have had various conversations about it with several people. At BNI this week, Tim Saddoris, Infostream Solutions, our chapter educational coordinator gave an overview of it in the short educational presentation. I guess that perhaps more than 100 people in my sphere have heard about this application since I first heard about it. And now even more will.
Why did this message get passed on so easily?
1. Easy concise message (new app)
2. Easy to understand (takes picture of business cards and then enters them in your data base)
3. Useful
4. Twist on the old (business card scanner)
5. Inexpensive in relation to the value returned
So here's the question. What is it about you or your product/service that is so "talkable" that without you doing anything others will pass the message on for you?
A great example of word-of-mouth marketing going viral in just my little sphere is CardCam, an app that can be downloaded to smart phones. CardCam uses the camera function of the phone to snap a photo of a business card to then instantly put that information into Google contacts. Nice! Sometimes it can be a little quirky, but I'm sure the programmers are working on making it even better. There is a free app, but for most of us we'd need to purchase and download the $12 app.
OK, don't leave yet. You can go get it when you finish reading this.
I first heard about it only two weeks ago at my Thursday morning BNI meeting, when A.J. Motter, AFLAC, told me about it. I immediately downloaded it. I next heard about it one week and one day later when it was brought up at a BNI Director meeting. The meeting actually got derailed for just a minute or two while we talked about it. I have had various conversations about it with several people. At BNI this week, Tim Saddoris, Infostream Solutions, our chapter educational coordinator gave an overview of it in the short educational presentation. I guess that perhaps more than 100 people in my sphere have heard about this application since I first heard about it. And now even more will.
Why did this message get passed on so easily?
1. Easy concise message (new app)
2. Easy to understand (takes picture of business cards and then enters them in your data base)
3. Useful
4. Twist on the old (business card scanner)
5. Inexpensive in relation to the value returned
So here's the question. What is it about you or your product/service that is so "talkable" that without you doing anything others will pass the message on for you?
Wednesday, January 12, 2011
Bump in the Middle of the NIght
Several months ago our city closed some streets that intersected railroad tracks. The reasoning was that the train would not have to blow its whistle at the former intersections. I can imagine that was a relief to those people living near the "tracks."
Of course, a couple nights later, a young man tried to drive over the tracks and got stuck. Luckily the car was removed before a train came through. There are huge concrete barriers that the driver of the car had to circumvent in order to make his attempt. I'm sure you get the picture.
Which brings me to networking.
Have you ever watched someone at a networking event trying to just bully ahead - not having regard for guidelines and maybe even body language. It is an exercise in watching an accident about to happen. These people just don't seem to see the barriers that have been set in place. They just figure that they are invincible. Or maybe they don't even think. And if you happen to be the unlucky target you get stuck in networking h__l.
If you run into one of the obnoxious networkers, the only way to protect yourself is to turn these people in the other direction. You won't want to introduce them to your best friend, but you could send them to the food table!
Of course, a couple nights later, a young man tried to drive over the tracks and got stuck. Luckily the car was removed before a train came through. There are huge concrete barriers that the driver of the car had to circumvent in order to make his attempt. I'm sure you get the picture.
Which brings me to networking.
Have you ever watched someone at a networking event trying to just bully ahead - not having regard for guidelines and maybe even body language. It is an exercise in watching an accident about to happen. These people just don't seem to see the barriers that have been set in place. They just figure that they are invincible. Or maybe they don't even think. And if you happen to be the unlucky target you get stuck in networking h__l.
If you run into one of the obnoxious networkers, the only way to protect yourself is to turn these people in the other direction. You won't want to introduce them to your best friend, but you could send them to the food table!
Tuesday, January 11, 2011
Oh Those Fun Goals
I've had several conversation with friends regarding goals in the last couple week. Hm-m-m, you'd think it was January or something!
In a couple of those chats we realized that the goals they had set were too global. Now don't get me wrong, I am one to shoot for the moon and would be even happier to get to another solar system. But in order to launch the rocket, all the little tasks that make up the larger targets, need to be identified and noted.
My friend, Linda Everhardt Kardux, VP of Business Navigators, would tell me that I can only address two or three tasks per day. She's probably right, but I always think I can do more. I like to have the thrill of checking items off! So that means I'm a huge advocate of smaller tasks, because of my need for instant gratification.
After talking with my two friends, they realized that they were already frustrated with their goals because they weren't making progress -- or it least it seemed to them that they weren't. But actually, they were, but they just didn't notice the slow movement forward.
One goal I have for this year is to learn how to do webinars -- good, interesting webinars. Personally I'm not sure that is possible, but I'm up for the attempt. My first step is completed. I called my friend Tami Norris to tell her that I want to hire her to help me learn this new technique.
Check!
In a couple of those chats we realized that the goals they had set were too global. Now don't get me wrong, I am one to shoot for the moon and would be even happier to get to another solar system. But in order to launch the rocket, all the little tasks that make up the larger targets, need to be identified and noted.
My friend, Linda Everhardt Kardux, VP of Business Navigators, would tell me that I can only address two or three tasks per day. She's probably right, but I always think I can do more. I like to have the thrill of checking items off! So that means I'm a huge advocate of smaller tasks, because of my need for instant gratification.
After talking with my two friends, they realized that they were already frustrated with their goals because they weren't making progress -- or it least it seemed to them that they weren't. But actually, they were, but they just didn't notice the slow movement forward.
One goal I have for this year is to learn how to do webinars -- good, interesting webinars. Personally I'm not sure that is possible, but I'm up for the attempt. My first step is completed. I called my friend Tami Norris to tell her that I want to hire her to help me learn this new technique.
Check!
Sunday, January 09, 2011
Secrets of Success
Many times I use the BNI member bio question of "The secret to your success is...?" as part of my introduction when I am about to give a talk ou t there in the real world. I have several answers to that question, but the one I use most often is 3-fold. It is:
Making time for others means that I don't get something else done. Having learned in my Bridges Out of Poverty (a whole 'nuther topic for another day) seminar that because I am part of the middle class, I am an achievement machine. That's how I measure my success personally. So that being said, I am at loggerheads with myself when I make time for others, because I don't get something else done. (I know, I know, meeting with someone can be getting something done.)
Getting something done for me is being able to check the "next thing" off my to-do list.
But here's what I have found out. (I'm a slow learner!) Many times, meeting with someone will either automatically get something else done or help me to get do it in the future. Let me give you a couple examples.
I met with old friend Mary Ann Mills. She and I know each other through Women's Council of Realtors of which I am an affiliate member. In the past year because of schedule conflicts I have not been very well connected with the group. Just a short meeting with Mary Ann helped me to understand that I can do some things that will help with this connection.
I met with Tina Roth, a BNI member who asked for my help in getting her ten minute presentation prepared. I teach this training for BNI but it's not on the schedule to be offered again very soon. That old voice inside my head was telling me all the stuff I should be doing to help put people into my upcoming courses, instead of meeting with Tina. But because of #2, I did. And at that meeting, Tina gave me her registration form to be in my course.
The path to my success is truly not very straight, but if I follow the three tenets that I use for my speech introductions, success meanders my way.
What's your key to success?
- Do the next thing
- Make time for others
- Fake it till I make it!
Making time for others means that I don't get something else done. Having learned in my Bridges Out of Poverty (a whole 'nuther topic for another day) seminar that because I am part of the middle class, I am an achievement machine. That's how I measure my success personally. So that being said, I am at loggerheads with myself when I make time for others, because I don't get something else done. (I know, I know, meeting with someone can be getting something done.)
Getting something done for me is being able to check the "next thing" off my to-do list.
But here's what I have found out. (I'm a slow learner!) Many times, meeting with someone will either automatically get something else done or help me to get do it in the future. Let me give you a couple examples.
I met with old friend Mary Ann Mills. She and I know each other through Women's Council of Realtors of which I am an affiliate member. In the past year because of schedule conflicts I have not been very well connected with the group. Just a short meeting with Mary Ann helped me to understand that I can do some things that will help with this connection.
I met with Tina Roth, a BNI member who asked for my help in getting her ten minute presentation prepared. I teach this training for BNI but it's not on the schedule to be offered again very soon. That old voice inside my head was telling me all the stuff I should be doing to help put people into my upcoming courses, instead of meeting with Tina. But because of #2, I did. And at that meeting, Tina gave me her registration form to be in my course.
The path to my success is truly not very straight, but if I follow the three tenets that I use for my speech introductions, success meanders my way.
What's your key to success?
Saturday, January 08, 2011
How to Be Boring in the New Year!
I met with someone recently who shall remain nameless, but we'll call her Alice just to make this post easier to understand.
One of Alice's resolutions for the new year is to visit a certain number of current clients per month. I asked her, "What will you do when you visit them?"
"Well," she said, "I'm going to tell them everything new about us and some of the old stuff too, because client's forget."
O-0-0- Baby!
I'm sure glad I'm not her client!
While it is important to keep clients up to date about your "stuff" it is even more important to find out about their "stuff."
So, for those of you who need to catch up with your clients, view them as resource for other clients in your network. Find out what each client has to offer so that when one of your clients need that product or service, you know where to send them.
I know, I know. When you do get to talk about you?
When they ask about you is the best time. They will really listen then. But if they don't, ask for their advice. Say, "We have a new offering and I'd like to hear your feedback on how you think I should market it in the best way."
In this way, they are engaged and thinking instead of wondering when and how they can get you to stop talking!
What's your advice on this issue?
One of Alice's resolutions for the new year is to visit a certain number of current clients per month. I asked her, "What will you do when you visit them?"
"Well," she said, "I'm going to tell them everything new about us and some of the old stuff too, because client's forget."
O-0-0- Baby!
I'm sure glad I'm not her client!
While it is important to keep clients up to date about your "stuff" it is even more important to find out about their "stuff."
So, for those of you who need to catch up with your clients, view them as resource for other clients in your network. Find out what each client has to offer so that when one of your clients need that product or service, you know where to send them.
I know, I know. When you do get to talk about you?
When they ask about you is the best time. They will really listen then. But if they don't, ask for their advice. Say, "We have a new offering and I'd like to hear your feedback on how you think I should market it in the best way."
In this way, they are engaged and thinking instead of wondering when and how they can get you to stop talking!
What's your advice on this issue?
Friday, January 07, 2011
"You Won't Believe......."
CHANGE
No one is very comfortable with it.
But I think we need to keep in mind that without change our world probably would not exist today. The dinosaurs might have taken over the world and eaten until there was no food and then died. Pretty awesome thought.
So in the past couple days several people I've chatted with have had the gloom and doom mantra.
Now, I would not ever be called Pollyanna, but I do like to look on the bright side of things. My son, Greg Peters, has worked very hard to get me to that place. I just like to look forward. If there is a hitch in the git along, then my forward motion helps me to figure out another way to approach.
So for those who want to bring me down. Forget it. Call me the ostrich with my head in the sand, but so be it. But my theory is that you can either be a whiner or be a doer.
Which one are you?
No one is very comfortable with it.
But I think we need to keep in mind that without change our world probably would not exist today. The dinosaurs might have taken over the world and eaten until there was no food and then died. Pretty awesome thought.
So in the past couple days several people I've chatted with have had the gloom and doom mantra.
Now, I would not ever be called Pollyanna, but I do like to look on the bright side of things. My son, Greg Peters, has worked very hard to get me to that place. I just like to look forward. If there is a hitch in the git along, then my forward motion helps me to figure out another way to approach.
So for those who want to bring me down. Forget it. Call me the ostrich with my head in the sand, but so be it. But my theory is that you can either be a whiner or be a doer.
Which one are you?
Thursday, January 06, 2011
Friends Make My World Go 'round
I have been making a concentrated effort to meet with clients in the past couple months to connect with them and to find out what's going on with them. I also want share the great news about the launch of Connext Nation.
It has been a wonderful time.
My clients have exciting things happening for them. They are starting new businesses, leading seminars, changing their focus, meeting new people and generally evolving, just as I am.
I left one of those meeting yesterday with my friend, Lisa Bachmayer, saying to myself, "Why don't I make time to do this more often?" It is a great lesson for me. Lisa gave me some great advice on a business etiquette issue that I had been deliberating over. And once she gave me the advice, the answer seemed just so logical.
Sometimes (or maybe it is all the time) I get tunnel vision trying to meet with prospects to fill my classes. So this year I want to make sure I do make time to keep my wonderful friends in my life. It will make my life richer in so many ways.
It has been a wonderful time.
My clients have exciting things happening for them. They are starting new businesses, leading seminars, changing their focus, meeting new people and generally evolving, just as I am.
I left one of those meeting yesterday with my friend, Lisa Bachmayer, saying to myself, "Why don't I make time to do this more often?" It is a great lesson for me. Lisa gave me some great advice on a business etiquette issue that I had been deliberating over. And once she gave me the advice, the answer seemed just so logical.
Sometimes (or maybe it is all the time) I get tunnel vision trying to meet with prospects to fill my classes. So this year I want to make sure I do make time to keep my wonderful friends in my life. It will make my life richer in so many ways.
Wednesday, January 05, 2011
Boring WOM
I have a Google alert set for "Word-of-Mouth" to make sure I am reading as much as I can about what others are saying about word-of-mouth marketing. (Nothing like word-of-mouth about word-of-mouth!)
Recently the president of the board a health insurance company in Pennsylvania used a comment from Andy Sernovitz, author of "The Word of Mouth Marketing Guy," to justify his braggadocio article about how wonderful he and his company are.
As I read through the lengthy article, I kept thinking, "this guy doesn't get it. This is not W-O-M, but just out and out PR on his own part."
Now that W-O-M has hit the mainstream, it is being so misunderstood. I guess there are some out there that think the term means for them to talk more about themselves.
So here's the deal folks. In my humble opinion, if you're talking about yourself it's not W-O-M and what it could be is BORING!
W-O-M is spreading the word about others and this is where Andy 'Sernovitz' quote comes to light.
"The one truth about word of mouth is that the truth always rises to the surface. The truth about your company, products, services and people is all that matters now."
So you out there, if you're talking about yourself, please make it true, interesting and short. And then turn back to me. Cause that's what it's all about!
Recently the president of the board a health insurance company in Pennsylvania used a comment from Andy Sernovitz, author of "The Word of Mouth Marketing Guy," to justify his braggadocio article about how wonderful he and his company are.
As I read through the lengthy article, I kept thinking, "this guy doesn't get it. This is not W-O-M, but just out and out PR on his own part."
Now that W-O-M has hit the mainstream, it is being so misunderstood. I guess there are some out there that think the term means for them to talk more about themselves.
So here's the deal folks. In my humble opinion, if you're talking about yourself it's not W-O-M and what it could be is BORING!
W-O-M is spreading the word about others and this is where Andy 'Sernovitz' quote comes to light.
"The one truth about word of mouth is that the truth always rises to the surface. The truth about your company, products, services and people is all that matters now."
So you out there, if you're talking about yourself, please make it true, interesting and short. And then turn back to me. Cause that's what it's all about!
Tuesday, January 04, 2011
Cuppa' Joe Became More
In December I provided training for BNI members in the Findlay, OH area. It's always a marathon for me as I do both the 3 hour Membership Success Program and an Advanced training segment that is 90 minutes in length in the same day. Between the two I have a 15 minute break.
The December session started at 3 PM, so by the time I was ready to begin Advanced Training it was 6:15. Now, just so you know, I had put a full day in already, leaving my house at shortly after 7 AM to get to my first appointment.
But I sailed through that last training. Let me tell you why!
One chapter member was registered for both sessions. Between the two, he drove to a nearby McDonald's restaurant and got enough coffee "to go" for everyone who was registered to attend and for me, too! Did the caffeine really help me? Maybe. But what I think really helped was the feeling that I got from someone being thoughtful. He explained that it was just good marketing as far as he was concerned!
I have kept this act of kindness in mind ever since that night and want to become as thoughtful as he was. Sometimes I get tunnel vision -- getting the job at hand done. Well, maybe more accurately I should say, all the time I get tunnel vision! One goal for this year is to widen that tunnel to allow me to think "outside the thoughtful box!"
Any advice?
The December session started at 3 PM, so by the time I was ready to begin Advanced Training it was 6:15. Now, just so you know, I had put a full day in already, leaving my house at shortly after 7 AM to get to my first appointment.
But I sailed through that last training. Let me tell you why!
One chapter member was registered for both sessions. Between the two, he drove to a nearby McDonald's restaurant and got enough coffee "to go" for everyone who was registered to attend and for me, too! Did the caffeine really help me? Maybe. But what I think really helped was the feeling that I got from someone being thoughtful. He explained that it was just good marketing as far as he was concerned!
I have kept this act of kindness in mind ever since that night and want to become as thoughtful as he was. Sometimes I get tunnel vision -- getting the job at hand done. Well, maybe more accurately I should say, all the time I get tunnel vision! One goal for this year is to widen that tunnel to allow me to think "outside the thoughtful box!"
Any advice?
Monday, January 03, 2011
Stick Your Hands Up and Give Me Everything You've Got
Weird phone call.
It was the last day of the year and to be real honest, I was in Big Lots trying to find a cheap glass cake cover. So there you have it!
My cell phone rang and I answered thinking it might be a friend. Instead it was a gentleman who had read my ad in the local business paper.
Here's what he said, "(No introduction) Hi, I saw your ad in the paper and wanted to buy you coffee so I can connect into your network." Now this is one reason that I don't do a lot of advertising. My course is difficult to explain in one little block of advertising real estate.
So I answered this man by asking him if he was intersted in a course about networking. "No, I just want to connect with people in your network."
Oh, so I was getting it. I thought he thought I was connected to BNI, as I am. "No, I'm a home re-modeler and I want to connect to your network. I have been a trusted re-modeler to the rich and famous and now the business isn't so good and I want to connect with your network."
Now, remember, I don't even know this guy's name yet.
So being the nice person I am, I offered to accept his offer of coffee and that I would be happy to see if there would be ways that I might help him.
He deferred.
He said that he'd think about it and call me back.
I'm thinking he wanted me to give him some name right over the cell phone. Ha!
Before I hung up, I said, "So that I will recognize you if you call back, could you give me your name?"
Talk about rushing the relationship!
That one took the cake on the last day of the year!
And no, I didn't find the cake cover.
It was the last day of the year and to be real honest, I was in Big Lots trying to find a cheap glass cake cover. So there you have it!
My cell phone rang and I answered thinking it might be a friend. Instead it was a gentleman who had read my ad in the local business paper.
Here's what he said, "(No introduction) Hi, I saw your ad in the paper and wanted to buy you coffee so I can connect into your network." Now this is one reason that I don't do a lot of advertising. My course is difficult to explain in one little block of advertising real estate.
So I answered this man by asking him if he was intersted in a course about networking. "No, I just want to connect with people in your network."
Oh, so I was getting it. I thought he thought I was connected to BNI, as I am. "No, I'm a home re-modeler and I want to connect to your network. I have been a trusted re-modeler to the rich and famous and now the business isn't so good and I want to connect with your network."
Now, remember, I don't even know this guy's name yet.
So being the nice person I am, I offered to accept his offer of coffee and that I would be happy to see if there would be ways that I might help him.
He deferred.
He said that he'd think about it and call me back.
I'm thinking he wanted me to give him some name right over the cell phone. Ha!
Before I hung up, I said, "So that I will recognize you if you call back, could you give me your name?"
Talk about rushing the relationship!
That one took the cake on the last day of the year!
And no, I didn't find the cake cover.
Sunday, January 02, 2011
Something interesting has happened.
Those of you who read this blog might remember that our beloved yellow Lab, Gable, died this year. Now we are left with just one dog, Owen, a liver and white, Springer Spaniel.
At one time Owen was a member of a four dog pack, and was definitely #4 in the pecking order. He was an obnoxious little pest, always wanting MORE attention. In Gable's last years, Owen tried to take over as top dog, barking and growling at Gable. Even in his weakest moments, Gable just brushed aside all this nonsense.
Well, guess what. Now that Owen is top dog and is an only dog, he is quite fun. I actually am beginning to like him. He still needs more than enough attention, but I guess he's making up for lost time. Now that I get to focus on him, he is a better dog.
Or is it more about my attitude?
It sort of parallels a business friend relationship that evolved over the last year. I had always kept this person at arm's length, but because of a couple situations, I spent more individual time with this person. And you guessed it, I now want to spend more time with this person.
A good lesson for me. Taking the relationship deeper in both instances meant that I gained more in the end.
Tell me about a situation where this happened for you.
Those of you who read this blog might remember that our beloved yellow Lab, Gable, died this year. Now we are left with just one dog, Owen, a liver and white, Springer Spaniel.
At one time Owen was a member of a four dog pack, and was definitely #4 in the pecking order. He was an obnoxious little pest, always wanting MORE attention. In Gable's last years, Owen tried to take over as top dog, barking and growling at Gable. Even in his weakest moments, Gable just brushed aside all this nonsense.
Well, guess what. Now that Owen is top dog and is an only dog, he is quite fun. I actually am beginning to like him. He still needs more than enough attention, but I guess he's making up for lost time. Now that I get to focus on him, he is a better dog.
Or is it more about my attitude?
It sort of parallels a business friend relationship that evolved over the last year. I had always kept this person at arm's length, but because of a couple situations, I spent more individual time with this person. And you guessed it, I now want to spend more time with this person.
A good lesson for me. Taking the relationship deeper in both instances meant that I gained more in the end.
Tell me about a situation where this happened for you.
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