This week I am going to the So Now (Stone Oak Network of Women) event. I look forward to this monthly opportunity to connect with new and old contacts. This group was started less than one year ago by Jennifer Wenzke, a pink Cadillac Mary Kay representative. Last month close to two hundred women showed up. There are over 100 RSVPs for this week's event.
Why is it so successful?
Two words. Jennifer Wenzke.
I have no doubt as to why she is successful in her own business.
First of all she has the energy of 10 EverReady Bunnies.
Second, she creates excitement and acts excited about all involved with this and believe me there are oh so many details.
Third, she communicates regularly about who is coming to the event and keeps the details of the event in front of us.
Fourth, she encourages attendees to bring guests. It's like you're doing her a favor if you bring one.
Fifth, she delegates and makes the people she delegates to feel special by giving a cute moniker to the task. (I have been tasked with giving a book report each time and she introduces me as "The Happy Booker!"
Sixth, she always has in mind who should meet who and actively takes one person over to another and says, "You two need to meet."
Seventh, she shares funny stories about her "ineptitude" at the beginning of each event. We look forward to what crazy situation Jennifer has gotten herself into this month!
Eighth, she learns from each event, fine-tuning each month to make each succeeding event run more smoothly.
Ninth, she thinks big and set a challenge goal to have 100 women at the event by November (I think) and we did that in September a couple months early.
Ten, she has the event at a nice country club, so the setting is one that engenders success.
There are probably another ten items I could list about Jenn's abilities, but let's just leave this Letterman style. Adopt just some of the above for whatever you do and I am sure you'll garner some pluses in your business.
Which one will you use today?
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