Bigger Than Life

This week, we talked about target market in class and how once you know who your target market is then you know who can refer you to your prospects.
Several people in the class had very similar target demographics, that being women in the 40 - 60 age bracket. I asked Certified Networker student, Stas' Krukowski, sales person for Yark Automotive, if women of that age purchase sports cars. He said, "No, Debby, you are different than most with your Mini, because most women want an SUV."

I informed Stas', that my Mini has the Jack Russell mentality. It thinks it is a SUV!

I guess you had to be there!

Look Out, Here We Come!

Back in the winter I met Anne Fleming, owner of Womendrivers.com at a conference. She and I just kind of connected. I like that she is willing to be unique and like even more that she is providing a wonderful platform for women drivers.

In the big girl world where we either have to or want to purchase our own vehicles, many of us find the dealership floor not very friendly.

For me that is not the case now that I have met Stas' Krukowski at the Yark Dealership in Toledo, Ohio. He is great!

So you can go to Anne's site to rate your experience at a dealership (good or bad), find out about various cars (Anne does a her and his review that is really interesting) and she just provides a platform for women (and men) to navigate the world of buying vehicles. You can also see Anne's favorite books (The title, "Peace, Love and Lemonade," makes me want to put it on my reserve list at the library right away!)

Another aspect of Anne's site is spotlighted articles about the business world. I am honored to be one of those chosen to be published on her site.

Check out this site to see the value Anne Fleming is adding to the mix!

Does Your Dealership Speak YOUR Language?

Last week at the International Networking Day event in Pittsburgh, I met Anne Fleming, the dynamic owner of Women-Drivers.com. This is a website that among other things, rates dealerships as to how friendly they are to women.

Cool idea, right?

The website is just chock full of fun stuff and information. There is a test you can take to find out your negotiating personality. I am a Bold Babe! It says I like colorful clothing and probably the same in cars. Surprise, surprise -- my YELLOW Mini is a fav of mine!

There's also His and Her car reviews for the same car. They cracked me up because of what was important to the guy as opposed to what was mentioned in the gal review.

Check out this site and if you've visited a dealership recently, go ahead and perform a review.