Why I do What I do

Tom Fishburne, has hit the nail on the head again. His newest blog post is about company mission statements and it cracks me up. Tom bills himself as a marketoonist and his marketoons are great and yet they are even better because of his commentary.



In the Connext Nation, Referral Pursuit course, we help our students to get to the real why of what they do. Knowing that will help them each to have a REAL mission statement as opposed to one loaded with marshmallow fluff.

Read what Tom has to say about this whole mission statement thing here. The fourth paragraph of his post really rang true for me.

What about you?