Sunday, February 25, 2007

Group Strength

I am four days away from vacation, but who's counting? I am always amazed at what needs to be done in the week before I leave. 'Nuf said. If you want to see where paradise is and where I'm going, visit the website of Aguila de Osa Inn.

In my BNI chapter, the medical contact sphere is nicely developed. There is a chiropractor, a physical therapist, a vitamins/supplements person, a massage therapist and a personal trainer. They work together to be more successful.

Last fall they organized an event and invited all the chapter members to particpate. We raked leaves for a family where the dad is overseas in Iraq. The kids came out an played with us, while the mom got some stuff done inside. Did they get more business as a result of this event? Probably not, although they up went up in my eyes and I'm sure if the mom needed any of their services she would ask for them.

So it's finally winter here in NW Ohio. We actually have snow on the ground. The medical contact group organized a sNOw School for this past Saturday. The plan was to train middle school kids how to shovel properly, but that wasn't all. They were also going to talk briefly about being business-like and also about networking and marketing. They were able to get their message out at the local middle school and also got a brief mention in the daily paper. You're probably asking, "Will they get more business?" Probably not on Saturday morning, but they will get wonderful visibility with the kids and their parents, just because of the effort. They will get some great credibility within the community, too.

So the question is, what are you doing to link with other providers within your circle? How can you connect and use the strength of the group rather than doing everything individually?

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