Pets and People

Did you know that PetSmart is going to be opening 160 pet hotels across the nation this year? This morning I met with one of my Master Mind friends and we talked about how the pet industry is growing by leaps and bounds. My friend, Lori, is an Edward Jones representative.
There are a few other financial planners in the community that are her competition! But I have yet to hear one say that they are focusing on the pet market. Could be a fun target market for her to get to know better. People are are a lot more likely to talk about their pets than they are about their finances. I think she's on to something.

What do you do to make yourself unique from the crowd? How do you stand out?