Moving into a new market can be exciting and humbling all in the same minute!
Some of you know that I am expanding Connext Nation to the NE corner of Ohio. I have been moving in that direction for about 7 months now. And basically when I started I didn't know anyone in that area.
That first day, when I stood in front of the mirror and knew that I had dedicated the day to Cleveland was a little challenging to say the least. But let me tell you some networking lessons I've either learned or remembered.
1. I started with the people I knew in Cleveland even though it was less than five! What this did was to ground me and also forced me to learn my way around -- or figure out how to get UNLOST!
2. I asked those people for recommendations of other people to meet and also one networking group to join. This has proved so helpful, because otherwise I would be cold calling people. I also found my way to the Rocky River Chamber which is the best chamber in the whole world, as far as I'm concerned.
3. I meet with people to find out about them and what they do in Cleveland. Up till now, I have answered their questions briefly about what I do and then throw the conversation back their way. Because I have a free preview at the end of this month, I now asked if they would like to come to that.
4. Some people I have met with have not been helpful or will not be helpful even though they were delightful. It's sort of like dating, finding the right people for longterm relationships.
5. I have received some rebuffs from my requests to meet. That is OK, because there are so many people. I just move on because the next person I reach out to may be the gem I have been searching for.
6. I drove to Cleveland (1 1/2 hour drive) on one very snowy day. The word got out that I could be counted on to be there when I said I would be there. What I remembered is that making just a little extra effort makes me stand out from the crowd in a good way.
I'm sure I have lots more lessons to learn, but so far this is my education!
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