A couple weeks ago, I was invited to attend an event. At that event there were several sponsors who were rightly so, given the special spotlight when they were introduced. One promised that we were to be given a present from his company at the end of the event. I know that we all wondered what it would be -- a coffee mug, pen or other specialty item? Or maybe even a real present without the company's name on it.
Well, we were wrong on all counts. It was promotional material. Yep, you got it. Advertising. I felt tricked. Even though I have more coffee mugs than I'll ever need, a nice travel mug would have been great.
Or nothing.
I didn't expect anything going in, but the expectation had been set for a surprise gift.
That company traveled the wrong way on the relationship scale, losing credibility with me.
What do you think about the above story?
1 comment:
I agree.
I do not expect anything in that situation. However, don't build me up for something special, only to lead to a disappointment.
A little Hersey's kiss sitting at everyones chair would have been better than promo material. Cheaper for the company, too.
Post a Comment