How to Measure

At one of my speaking engagements in the last couple weeks, one person asked how you measure networking relationships.  Wow!  Such a short question that requires a complex answer.  For the sake of quick read I will give the Reader's Digest version.

Usually we inherently know the strength or level of relationships without thinking too much about it. 

Our best friends are at the highest level

and then

acquaintances are down a couple notches. 

Of course those new people that we've just met are at the very elementary level.

Keeping these above examples in mind when going about business networking is helpful.

Those who you known for awhile and who you know you can trust, are like best friends.  You can count on them to be helpful and do what they say they are going to do!


Others you've met just a couple times, are similar to acquaintances.  We need to get to know each of them better so we know whether they are best friend material.

And finally, that person you just met at the networking event, they have a ways to go to begin moving up the relationship ladder.

That is a simple answer.  So now each person you know can be "rated" and then once that is done, you can decide what to do to increase the level of the relationship.

Not rocket science, but helpful.