Tuesday, January 26, 2010


If you are thinking of starting a new business, an old book might be the key for you.

I picked up Target Marketing, by Linda Pinson and Jerry Jinnell at the library.

Even though it was written in 1993, it should be required reading for someone thinking of starting a business. It is a step-by-step process from the germ of an idea to actual business in place.

Along the way, there are easy forms to use to help identify target market, location analysis, competition evaluation, financial and advertising worksheets. And more! Additionally there are a multitude of resources named at the end of each chapter.

This might be a book that deserves to be purchased. You can get it used here for just one penny, but it is worth a whole heck of a lot more.

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