Is it a Fit?

Recently two of my friends have shared experiences with me about being strong-armed by referral sources. In both instances my friends didn't feel good about the situation.

I asked a few questions in each of the above situations.

In both, my two friends didn't have knowledge of the target market of the said partners. Now, I tell ya' that's a killer right there. How in the world can anyone help another if the person wanting help (in the form of new business) doesn't know and can't articulate what prospects they want?

Yeesh!

Secondly, in each situation, my friends were feeling pressured to be in the partnership. This is where I tell everyone to take a step back. If you are having gut level feelings like this, it is probably because your gut is trying to tell you something.

I think a very good phrase to use in this instance is, "You know I'd rather preserve our friendship than jump into something that just doesn't seem right for both of us."

Referral partnerships should feel natural. If it doesn't at the beginning, just like in a marriage, it probably won't get better later.

What is your experience in working with referral partners?