Today I heard Seth speak in Ann Arbor and answer questions from the audience. He did not use the words target market, but alluded to them so many times. This post is such a laugh because the ad tells us that whatever this company does, it probably won't be done well.
Doing everything for everyone satisfies no one.
Most people are afraid to limit the audience they sell to, but the ones who figure it out, are the ones the push through "the dip." Thanks, Seth. I'm glad it's not about quitting!
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