Wednesday, May 09, 2007

Being Memorable

Did you go to a networking meeting today?

If so, which person do you remember most?

What makes them so memorable?

Fred Schmits, is the owner and founder of Mobil Lube, a "come to you" oil change business in Findlay, Ohio. He is also a member of the Findlay BNI chapter. Several weeks ago they had a visitor day, where the goal was to invite lots of guests to attend.

The picture shows how memorable Fred made himself that day.

After all when you hear the words "oil change tech" what do you envision?

Certainly not the tuxedoed butler, complete with blue rubber gloves.

I'm guessin' that both visitors and member still have a picture of Fred in their head as he was dressed that day. It probably just won't go away.

What are some vivid examples of marketing that you have cemented in your brain?

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