Wednesday, May 05, 2010

Pieces of Naught

While visiting my friend, Deanna Tucci Schmitt, last week in Pittsburgh, we got up very early on Thursday morning to go to a BNI Visitor Day. This was for a chapter that Deanna is the executive director for.

Several hours later, I received a "spam" email from one of the guests who attended that morning. It was obvious that this person didn't listen during the presentation. At one point everyone in attendance is asked to stand and exchange business cards with other guests for just one minute. In my opinion the only reason that exercise is included is to get people active after they have been sitting and listening for awhile. But what do I know!

Later the person leading the session asks, "What do you think these cards represent?"

The correct answer is "just pieces of paper" because there is no relationship attached to them. BNI is about developing relationships so that members feel comfortable referring their best clients to each other. They would not refer a best client to someone they just met.

So the person who sent me the "buy from me" spam missed the whole concept. Also, since I live four hours away from Pittsburgh, it wouldn't be likely for me to do business with him.

And I'm sure that he felt satisfied that day when he had finished entering the names and addresses from ALL those cards into his system so he could send the email out.

Wonder if he got anyone else to bite?

1 comment:

Meld said...

Ugh! I too recently received a spam email from a visitor at a BNI meeting...they just don't get it.. is it possible to change the mind set of these people? Maybe they really NEED to join BNI or take a CN course. Maybe you should spam him and see how he likes it! lol.