Monday, February 22, 2010

Product Design and Target Marketing

Tom Fishburne has done it again.

While his cartoon below is actually about the lack of innovation in product design, it also demonstrates the concept of having too broad of a target market.

To network effectively, business people must narrow their focus. You can't be everything to everyone nor can you be everywhere all the time!

Also, without become an expert for some segment, you look exactly like all the other people who are selling what you sell. It makes it difficult for your consumer (customer) to decide why they should buy from you rather than just blindly picking "off the shelf." Also, you have to be a gerbil on the wheel trying to network where everyone is rather than selectively picking out the right places to be.

What's your take on this?

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