Sunday, January 13, 2008


Many times, people will evaluate the groups they belong to at the end of a year (or the beginning) to determine if they will continue their membership with each group. I encourage that. There is nothing worse than wasting both time and money.

However, and you'll notice that I put that in large type, sometimes the wrong or incomplete criteria are used when doing the analysis.

First of all, what was the original goal for belonging to the group?

Was it to get more business, to develop referral relationships, to gain more knowledge or to give back to the community?

, are you doing all you can to achieve the above goals?
Are you an active member, do you go to the meetings and do you participate on committees?

, is the group what you thought is was going to be?

Does it meets its mission, fulfill its promises and deliver value for the members?

, does this group help you to deliver to others?

If you only go to groups to gain for yourself, you are going to become known as only a taker. But if you attend group meetings looking for connections for your other networking contacts, you are leveraging your networking capital. I'll write more about this tomorrow.

So as you review the groups you belong to, do you need to resign, step up your involvement or continue as is?

1 comment:

Greg Peters said...

This reminds me of someone with whom I chatted recently. I had been the one to welcome her to the local Chamber of Commerce. She told me, though, that she probably wouldn't be renewing her membership as she wasn't getting anything out of it.

When I asked her what she had hoped to gain, she said that she would have liked at least one call for business a month. When I asked her how many of the monthly networking events she attended she told me "Oh, I don't have time for that."

Huh. I wonder why she wasn't getting any results.